
Managing by Accountability
Andrew R. Thomas, M. David Dealy
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Cutting-edge Strategies for Finding and Keeping the Best Customers
Laxmi Publications · 2007 · Hardcover
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Published by Laxmi Publications in 2007, Direct Marketing in Action: Cutting-edge Strategies for Finding and Keeping the Best Customers by Andrew R. Thomas runs to 232 pages in hardcover.
Topics covered include Marketing, Direct marketing, Management and Consumer behavior.