Marketing to the Mindset of Boomers and Their Elders

Name: Marketing to the Mindset of Boomers and Their Elders: Using Psychographics and More to Identify and Reach Your Best Targets
Brand: Paramount Market Pub
SKU: 9780970560513
Price: 3368.00 INR
Availability: InStock

Using Psychographics and More to Identify and Reach Your Best Targets

by Carol M. Morgan, Doran J. Levy

Paramount Market Pub · 2002

₹3,368

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About this book

Marketing to the Mindset of Boomers and Their Elders: Using Psychographics and More to Identify and Reach Your Best Targets by Carol M. Morgan & Doran J.

Its main subjects are Management, Older consumers, Baby boom generation and Consumer behavior. Places discussed include United States.