
Media Today 4th Edition and Key Readings in Media Today, Academic Package
Joseph Turow
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How the New Advertising Industry Is Defining Your Identity and Your
by Joseph Turow
Yale University Press · 2012
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The Daily You: How the New Advertising Industry Is Defining Your Identity and Your is written by Joseph Turow. This edition from Yale University Press (2012) has 288 pages.
Topics covered include Marketing, Technological innovations, Consumer profiling and Advertising.