
Relationship Marketing in the Digital Age
Lena Steinhoff, Robert Palmatier
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by Lena Steinhoff, Robert W. Palmatier
Routledge · 2021
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Published by Routledge in 2021, Relationship Marketing in the Digital Age by Lena Steinhoff & Robert W.
Its main subjects are Marketing, Customer relations, Relationship marketing and Technological innovations.