
Capture the Mindshare and the Market Share Will Follow
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by Patrick Bouchet, Dieter Hillairet, Guillaume Bodet
Routledge · 2013
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Sport Brands by Patrick Bouchet, Dieter Hillairet & others is a 197-page book published by Routledge in 2013.
The book deals with Brand name products, Sports administration, Professional sports and Social aspects.