
The Economics of Sports Broadcasting
Chris Gratton, Harry Arne Solberg
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by Chris Gratton, Dongfeng Liu, Girish Ramchandani
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Sport has become a global business. There is no corner of the Earth that isn't reached by coverage of global sporting mega-events such as the Olympics or the World Cup, events managed by international governing bodies such as the IOC and FIFA that operate like major international businesses.
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