A Beautiful Constraint - How to Transform Your Limitations into Advantages, and Why It's Everyone's Business
Adam Morgan, Mark Barden
₹2,091
Eating the Big Fish
How Challenger Brands Can Compete Against Brand Leaders
by Adam Morgan
Wiley · 2009
₹1,898
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About this book
Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders is written by Adam Morgan. This edition from Wiley (2009) has 368 pages. It first appeared in 1999.
Its main subjects are Brand name products, Business, Management and New products.
Book details
- ISBN-13
- 9780470238271
- ISBN-10
- 0470238275
- Author
- Adam Morgan
- Publisher
- Wiley
- Published
- 2009
- First published
- 1999
- Edition
- 2
- Pages
- 368
- Language
- English
- Condition
- New
- Subject
- Product management
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