The Luxury Strategy

Name: The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
Brand: Kogan Page
SKU: 9780749454777
Price: 3576.00 INR
Availability: InStock

Break the Rules of Marketing to Build Luxury Brands

by Vincent Bastien Jean-Noel Kapferer

Kogan Page · 2009

₹3,576

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About this book

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands is written by Vincent Bastien Jean-Noel Kapferer. This edition is published by Kogan Page (2009).

Topics covered include Luxuries, Luxury goods industry, Marketing and Product management.