The Patron Way
Ilana Edelstein
₹1,557
Passion Branding
Harnessing the Power of Emotion to Build Strong Brands
by Neill Duffy, Jo Hooper
Wiley · 2003
₹3,469
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About this book
Published by Wiley in 2003, Passion Branding: Harnessing the Power of Emotion to Build Strong Brands by Neill Duffy & Jo Hooper runs to 264 pages.
Topics covered include Branding (Marketing), Case studies, Brand name products and Marketing.
Book details
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