Consumer Neuroscience
Philip Kotler
₹4,764
Ingredient Branding
Making the Invisible Visible
by Philip Kotler, Waldemar Pfoertsch
Springer-Verlag Berlin and Heidelberg GmbH & Co. K · 2010 · Hardcover
₹6,300
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About this book
Published by Springer-Verlag Berlin and Heidelberg GmbH & Co. K in 2010, Ingredient Branding: Making the Invisible Visible by Philip Kotler & Waldemar Pfoertsch runs to 393 pages in hardcover.
Its main subjects are Marketing, Brand name products, Produktimage and Markenpolitik.
About the author: Philip Kotler (born 1931).
Book details
- ISBN-13
- 9783642042133
- ISBN-10
- 3642042139
- Authors
- Philip Kotler, Waldemar Pfoertsch
- Author dates
- Philip Kotler (born 1931)
- Published
- 2010
- Edition
- 2010 ed.
- Binding
- Hardcover
- Pages
- 393
- Language
- English
- Condition
- New
- Subject
- Branding
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