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Cover of Strategic Marketing for Non-Profit Organisations

Strategic Marketing for Non-Profit Organisations

Pearson New International Edition

by Philip Kotler, Alan Andreasen

Pearson Education Limited · 2013

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About this book

Strategic Marketing for Non-Profit Organisations: Pearson New International Edition is written by Philip Kotler & Alan Andreasen. This edition is published by Pearson Education Limited (2013).

Its main subjects are Nonprofit organizations and Strategic planning.

About the author: Philip Kotler (born 1931).

Book details

ISBN-13
9781292042749
ISBN-10
1292042745
Authors
Philip Kotler, Alan Andreasen
Publisher
Pearson Education Limited
Author dates
Philip Kotler (born 1931)
Published
2013
Edition
7
Language
English
Condition
New
Subject
NGOs & Non-Profits