
Advancing the Common Good
Philip Kotler
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Pearson New International Edition
by Philip Kotler, Alan Andreasen
Pearson Education Limited · 2013
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Strategic Marketing for Non-Profit Organisations: Pearson New International Edition is written by Philip Kotler & Alan Andreasen. This edition is published by Pearson Education Limited (2013).
Its main subjects are Nonprofit organizations and Strategic planning.
About the author: Philip Kotler (born 1931).