
Marketing Management, Global Edition
Philip Kotler, Kevin Lane Keller
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Doing the Most Good for Your Company and Your Cause
by Philip Kotler, Nancy Lee
Wiley & Sons, Incorporated, John · 2005
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Published by Wiley & Sons, Incorporated, John in 2005, Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause by Philip Kotler & Nancy Lee runs to 320 pages.
Topics covered include Corporate image and Social responsibility of business.
About the author: Philip Kotler (born 1931).