
Marketing 4.0
Philip Kotler
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by Philip Kotler, Kevin Lane Keller
Pearson · 2015
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Marketing Management, Global Edition is written by Philip Kotler & Kevin Lane Keller. This edition from Pearson (2015) has 832 pages.
Its main subjects are Marketing and Management.
About the author: Philip Kotler (born 1931). About the author: Kevin Lane Keller (born 1956).