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Cover of Marketing Management, Global Edition

Marketing Management, Global Edition

by Philip Kotler, Kevin Lane Keller

Pearson · 2015

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About this book

Marketing Management, Global Edition is written by Philip Kotler & Kevin Lane Keller. This edition from Pearson (2015) has 832 pages.

Its main subjects are Marketing and Management.

About the author: Philip Kotler (born 1931). About the author: Kevin Lane Keller (born 1956).

Book details

ISBN-13
9781292092621
ISBN-10
1292092629
Authors
Philip Kotler, Kevin Lane Keller
Publisher
Pearson
Author dates
Philip Kotler (born 1931); Kevin Lane Keller (born 1956)
Published
2015
Edition
15
Pages
832
Language
English
Condition
New
See all