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Cover of Framework for Marketing Management

Framework for Marketing Management

by Philip Kotler, Kevin Lane Keller

Pearson · 2011

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About this book

Framework for Marketing Management is written by Philip Kotler & Kevin Lane Keller. This edition from Pearson (2011) has 360 pages.

The book deals with Marketing, Management and 658.8.

About the author: Philip Kotler (born 1931).

Book details

ISBN-13
9780132539302
ISBN-10
0132539306
Authors
Philip Kotler, Kevin Lane Keller
Publisher
Pearson
Author dates
Philip Kotler (born 1931)
Published
2011
Edition
5
Pages
360
Language
English
Condition
New
See all