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Cover of Framework for Marketing Management

Framework for Marketing Management

by Philip Kotler, Kevin Keller

Pearson · 2015 · Paperback

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About this book

Framework for Marketing Management by Philip Kotler & Kevin Keller is a 360-page paperback edition published by Pearson in 2015.

The book deals with Marketing, Management, Administración de mercadeo and Análisis de mercadeo.

About the author: Philip Kotler (born 1931). About the author: Kevin Lane Keller (born 1956).

Book details

ISBN-13
9780133871319
ISBN-10
0133871312
Authors
Philip Kotler, Kevin Keller
Publisher
Pearson
Author dates
Philip Kotler (born 1931); Kevin Lane Keller (born 1956)
Published
2015
Edition
6
Binding
Paperback
Pages
360
Language
English
Condition
New
See all