Strategic Marketing for Non-Profit Organisations
Philip Kotler, Alan Andreasen
₹10,680
The Elusive Fan
Reinventing Sports in a Crowded Marketplace
by Philip Kotler, Irving J. Rein, Ben Shields
McGraw-Hill · 2006 · Hardcover
₹1,813
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About this book
The Elusive Fan: Reinventing Sports in a Crowded Marketplace is written by Philip Kotler, Irving J. Rein & others. This hardcover edition from McGraw-Hill (2006) has 345 pages.
Its main subjects are Communication in marketing, Economic aspects, Economic aspects of Sports and Marketing. Places discussed include United States.
Book details
- ISBN-13
- 9780071454094
- ISBN-10
- 0071454098
- Authors
- Philip Kotler, Irving J. Rein, Ben Shields
- Publisher
- McGraw-Hill
- Published
- 2006
- Edition
- 1 edition
- Binding
- Hardcover
- Pages
- 345
- Language
- English
- Condition
- New
- Subject
- Business & Economics
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