The Quintessence of Strategic Management
Philip Kotler, Roland Berger, Nils Bickhoff
₹2,865
Marketing A to Z
80 Concepts Every Manager Needs to Know
John Wiley & Sons Inc · 2003
₹3,485
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About this book
The book deals with Business, Marketing and Distribution.
About the author: Philip Kotler (born 1931).
Book details
- ISBN-13
- 9780471268673
- ISBN-10
- 0471268674
- Author
- Philip Kotler
- Publisher
- John Wiley & Sons Inc
- Author dates
- Philip Kotler (born 1931)
- Published
- 2003
- Edition
- 1
- Pages
- 224
- Language
- English
- Condition
- New
- Subject
- Business, Finance & Economics
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