Online Consumer Psychology
Curtis P. Haugtvedt, Karen A. Machleit, Richard Yalch
₹4,233
Beyond Listening
Learning the Secret Language of Focus Groups
by GOEBERT
Wiley · 2001
₹3,964
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About this book
Published by Wiley in 2001, Beyond Listening: Learning the Secret Language of Focus Groups by GOEBERT runs to 240 pages.
The book deals with Business, Consumer behavior, Consumers' preferences and Focused group interviewing.
Book details
- ISBN-13
- 9780471395621
- ISBN-10
- 0471395625
- Author
- GOEBERT
- Publisher
- Wiley
- Published
- 2001
- Edition
- 1
- Pages
- 240
- Language
- English
- Condition
- New
- Subject
- Consumer behavior
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