
Crafting Customer Value
Peter Duchessi
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Why Guests Don′t Come Back...and What You Can Do About It
by Bill Marvin
John Wiley & Sons · 1992
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Published by John Wiley & Sons in 1992, Restaurant Basics: Why Guests Don′t Come Back...and What You Can Do About It by Bill Marvin runs to 240 pages. It first appeared in 1991.
Its main subjects are Customer relations and Restaurants.