
The Business of Research
Margaret B. W. Graham
₹2,750

by Margaret B. W. Graham, Louis Galambos, Robert Gallmam
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The story of the RCA VideoDisc is a rare inside look at a company and the way it conducts the complex process of science-based innovation. The author examines how RCA shaped a sophisticated consumer electronics technology in a research and development effort that spanned fifteen years.
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