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Cover of The Business of Research

The Business of Research

by Margaret B. W. Graham

Cambridge University Press

₹2,750

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From the publisher

The story of the RCA VideoDisc is a rare inside look at a company and the way it conducts the complex process of science-based innovation. The author examines how RCA shaped a sophisticated consumer electronics technology in a research and development effort that spanned fifteen years.

Description supplied by the publisher.

Book details

ISBN-13
9780521322829
ISBN-10
0521322820
Author
Margaret B. W. Graham
Condition
New
Subject
Management
See all