Understanding the Professional Buyer

Name: Understanding the Professional Buyer: What Every Sales Professional Should Know about How the Modern Buyer Thinks and Behaves
Brand: Kogan Page
SKU: 9780749461232
Price: 4250.00 INR
Availability: InStock

What Every Sales Professional Should Know about How the Modern Buyer Thinks and Behaves

by David Wragg, Jan Paul Van Der Velde

Kogan Page

₹4,250

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From the publisher

Understanding the Professional Buyer is a practical guide for sales professionals. Providing insight into the behaviour and strategies of buyers it Includes guidance on; motivations and rewards, purchasing analysis and negotiation.

Description supplied by the publisher.