
Brand Elevation
Wolfgang Schaefer, Jp Kuehlwein
₹5,017

Lessons in Ueber-Branding
by Wolfgang Schaefer, Jp Kuehlwein
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How can a brand become one of those peerless 'Ueber-Brands' we all admire and are willing to pay a premium for? - Is there a proven process? - Where should we start? Brand Elevation explains the main drivers behind brands becoming peerless and priceless and how to harness these principles to develop a winning brand strategy.
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