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Cover of Brand Elevation

Brand Elevation

Lessons in Ueber-Branding

by Wolfgang Schaefer, Jp Kuehlwein

Kogan Page

₹4,877

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From the publisher

How can a brand become one of those peerless 'Ueber-Brands' we all admire and are willing to pay a premium for? - Is there a proven process? - Where should we start? Brand Elevation explains the main drivers behind brands becoming peerless and priceless and how to harness these principles to develop a winning brand strategy.

Description supplied by the publisher.

Book details

ISBN-13
9781789664683
ISBN-10
1789664683
Authors
Wolfgang Schaefer, Jp Kuehlwein
Publisher
Kogan Page
Condition
New
See all