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Cover of Data Mining and Market Intelligence for Optimal Marketing Returns

Data Mining and Market Intelligence for Optimal Marketing Returns

by Domingo Tavella, Susan Chiu

Routledge · 2008 · Hardcover

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About this book

Data Mining and Market Intelligence for Optimal Marketing Returns is written by Domingo Tavella & Susan Chiu.

The book deals with Marketing research, Data mining, Business intelligence and Profit.

Book details

ISBN-13
9780750682343
ISBN-10
0750682345
Authors
Domingo Tavella, Susan Chiu
Publisher
Routledge
Published
2008
Edition
Illustrated
Binding
Hardcover
Pages
280
Language
English
Condition
New
Subject
Marketing & Sales

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