Marketing Heritage

Name: Marketing Heritage: Archaeology and the Consumption of the Past
Brand: Altamira Press
SKU: 9780759103429
Price: 5452.00 INR
Availability: InStock

Archaeology and the Consumption of the Past

by Yorke Rowan, Uzi Baram

Altamira Press

₹5,452

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From the publisher

What are the implications of mass tourism and globalization for the field of archaeology? How does this change popular understandings of the past? Increasingly archaeological sites worldwide are being commodified for a growing tourist trade. At best, expansion of programs can aid in the protection and historic preservation of sites and strenghten community identities.

Description supplied by the publisher.