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Cover of Services Marketing and Management

Services Marketing and Management

by Audrey Gilmore

Sage Publications Ltd

₹4,638

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From the publisher

Services Marketing and Management provides an in-depth consideration of how services are conceptualized, designed and managed, creating the basis for a clear understanding of the multi-dimensional aspects of services. Unlike many textbooks on services marketing this book puts services management and delivery in context.

Description supplied by the publisher.

Book details

ISBN-13
9780761941576
ISBN-10
0761941576
Author
Audrey Gilmore
Condition
New
Subject
Management

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