Quantitative Models in Marketing Research
Philip Hans Franses, Richard Paap
₹5,356
Research on International Service Marketing
A State of the Art
by Pieter Pauwels, Ko De Ruyter
₹5,417
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From the publisher
Volume 15 of "Advances in International Marketing" explores the current research in international service marketing through the eyes of scholars from eight different countries on three continents. A truly international perspective emerges on the nature of service marketing across borders, as well as the internationalization strategies of service providers.
Description supplied by the publisher.
Book details
- ISBN-13
- 9780762311859
- ISBN-10
- 0762311851
- Authors
- Pieter Pauwels, Ko De Ruyter
- Publisher
- Jai Press Inc.
- Condition
- New
- Subject
- Management
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