Guanxi

Name: Guanxi: Relationship Marketing in a Chinese Context
Brand: Routledge
SKU: 9780789012890
Price: 14085.00 INR
Availability: InStock

Relationship Marketing in a Chinese Context

by Thomas K. P. Leung, Y. H. Wong

Routledge · 2001 · Hardcover

₹14,085

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About this book

Published by Routledge in 2001, Guanxi: Relationship Marketing in a Chinese Context by Thomas K. P. Leung & Y. H. Wong runs to 229 pages in hardcover.

Topics covered include Relationship marketing, Interpersonal relations, Business & Management and Business & Economics.