It's Not the Size of the Data--it's How You Use It

Name: It's Not the Size of the Data--it's How You Use It: Smarter Marketing with Analytics and Dashboards
Brand: Amacom Books
SKU: 9780814433959
Price: 2477.00 INR
Availability: InStock

Smarter Marketing with Analytics and Dashboards

by Koen Pauwels

Amacom Books · 2014

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About this book

It's Not the Size of the Data--it's How You Use It: Smarter Marketing with Analytics and Dashboards is written by Koen Pauwels. This edition is published by Amacom Books (2014).

Topics covered include Dashboards (Management information systems), Marketing research, Data processing and Marine resources.