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Cover of Dagmar

Dagmar

Defining Advertising Goals for Measured Advertising Results

by DUTKA

McGraw-Hill Education · 1995 · Hardcover

₹2,889

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About this book

Published by McGraw-Hill Education in 1995, Dagmar: Defining Advertising Goals for Measured Advertising Results by DUTKA runs to 196 pages in hardcover.

Its main subjects are Advertising and Evaluation.

About the author: Solomon Dutka (born 1923).

Book details

ISBN-13
9780844234229
ISBN-10
0844234222
Author
DUTKA
Author dates
Solomon Dutka (born 1923)
Published
1995
Edition
2
Binding
Hardcover
Pages
196
Language
English
Condition
New

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