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Defining Advertising Goals for Measured Advertising Results
by DUTKA
McGraw-Hill Education · 1995 · Hardcover
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Published by McGraw-Hill Education in 1995, Dagmar: Defining Advertising Goals for Measured Advertising Results by DUTKA runs to 196 pages in hardcover.
Its main subjects are Advertising and Evaluation.
About the author: Solomon Dutka (born 1923).