Review of Marketing Research

Name: Review of Marketing Research: Special Issue - Marketing Legends
Brand: Emerald Group Publishing
SKU: 9780857248978
Price: 5402.00 INR
Availability: InStock

Special Issue - Marketing Legends

by Naresh Malhotra -. Use 0493

Emerald Group Publishing

₹5,402

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From the publisher

This special issue of Review of Marketing Research is unique in that it contains articles by marketing legends in their own words. Presented in alphabetical order; Richard Bagozzi, Shelby Hunt, Philip Kotler, V Kumar, Naresh K. Malhotra, Kent Monroe, Jagdish M Sheth, Yoram (Jerry) Wind and Gerald Zaltman summarize in their own words not only their research but also the salient aspects of their academic life journeys.

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