Driving Consumer Engagement in Social Media

Name: Driving Consumer Engagement in Social Media: Influencing Electronic Word of Mouth
Brand: 'Boydell & Brewer'
SKU: 9781003125518
Price: 4014.00 INR
Availability: InStock

Influencing Electronic Word of Mouth

by Parsons

'Boydell & Brewer' · 2020

₹4,014

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About this book

Driving Consumer Engagement in Social Media: Influencing Electronic Word of Mouth is written by Parsons. This edition is published by 'Boydell & Brewer' (2020).

Its main subjects are Consumer behavior, Multilevel marketing, Retail trade and Direct marketing.