Cross Cultural Issues in Consumer Science and Consumer Psychology
Hester van Herk, Carlos J. Torelli
₹9,276
Decoding the New Consumer Mind
How and Why We Shop and Buy
by Kit Yarrow
Wiley India · 2014
₹1,712
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About this book
Published by Wiley India in 2014, Decoding the New Consumer Mind: How and Why We Shop and Buy by Kit Yarrow runs to 224 pages.
Topics covered include Consumption (Economics), Consumer behavior, Psychology and Consumers.
About the author: Kit Yarrow (born 1958).
Book details
- ISBN-13
- 9781118647684
- ISBN-10
- 1118647688
- Author
- Kit Yarrow
- Publisher
- Wiley India
- Author dates
- Kit Yarrow (born 1958)
- Published
- 2014
- Edition
- 1
- Pages
- 224
- Language
- English
- Condition
- New
- Subject
- Consumers
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