Managing Customer Experience and Relationships
Martha Rogers, Don Peppers
₹7,182
Managing Customer Experience and Relationships
A Strategic Framework
by Martha Rogers, Don Peppers
John Wiley & Sons · 2016 · Hardcover
₹16,503
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About this book
Managing Customer Experience and Relationships: A Strategic Framework is written by Martha Rogers & Don Peppers. This hardcover edition from John Wiley & Sons (2016) has 624 pages.
The book deals with Marketing, Customer relations, Management and Consumers' preferences.
About the author: Philip Kotler (born 1931).
Book details
- ISBN-13
- 9781119236252
- ISBN-10
- 1119236258
- Authors
- Martha Rogers, Don Peppers
- Publisher
- John Wiley & Sons
- Author dates
- Philip Kotler (born 1931)
- Published
- 2016
- Edition
- 3rd
- Binding
- Hardcover
- Pages
- 624
- Language
- English
- Condition
- New
- Subject
- Customer relations
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