Strategic Marketing Management
Alexander Chernev
₹3,866
Kellogg on Marketing
The Marketing Faculty of the Kellogg School of Management
by Alexander Chernev, Philip Kotler
John Wiley & Sons Inc · 2023
₹2,095
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About this book
Kellogg on Marketing: The Marketing Faculty of the Kellogg School of Management by Alexander Chernev & Philip Kotler is a 417-page book published by John Wiley & Sons Inc in 2023.
About the author: Philip Kotler (born 1931).
Book details
- ISBN-13
- 9781119906247
- ISBN-10
- 1119906245
- Authors
- Alexander Chernev, Philip Kotler
- Publisher
- John Wiley & Sons Inc
- Author dates
- Philip Kotler (born 1931)
- Published
- 2023
- Edition
- 3
- Pages
- 417
- Language
- English
- Condition
- New
- Subject
- Business & Economics
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