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Cover of Strategic Marketing Management

Strategic Marketing Management

by Alexander Chernev

Cerebellum Press · 2014

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About this book

Strategic Marketing Management is written by Alexander Chernev. This edition is published by Cerebellum Press (2014). This is the 8th edition.

Topics covered include Marketing and Management.

Book details

ISBN-13
9781936572205
ISBN-10
1936572206
Author
Alexander Chernev
Publisher
Cerebellum Press
Published
2014
Edition
8th ed.
Pages
284
Language
English
Condition
New
Subject
Business, Finance & Economics