Roi in Marketing

Name: Roi in Marketing: The Design Thinking Approach to Measure, Prove, and Improve the Value of Marketing
Brand: McGraw-Hill Companies
SKU: 9781260460421
Price: 4328.00 INR
Availability: InStock

The Design Thinking Approach to Measure, Prove, and Improve the Value of Marketing

by Jack J. Phillips, Frank Q. Fu, Patricia Pulliam Phillips

McGraw-Hill Companies

₹4,328

Free delivery. Nothing extra to pay at checkout.

New copy. Each book is ordered new from our distributor, Atlantic Books, after you place your order.
Delivery in 3–7 days to any serviceable pincode in India, with tracking.
Cash on delivery. Pay when the parcel reaches you.
15-day returns. See what qualifies.

From the publisher

Get your bottom-line results where you want them by putting your marketing campaigns and initiatives to powerful new use Marketing is all about understanding and serving your customers' needs--but how do you know that your events, campaigns, and communication initiatives are working at top effectiveness? And how can you determine whether your marketing investments are reaping real rewards?

Description supplied by the publisher.