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Cover of Creating Customer Value Through Strategic Marketing Planning

Creating Customer Value Through Strategic Marketing Planning

A Management Approach

by Edwin J. Nijssen, Ruud T. Frambach

Springer Verlag · 2010

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About this book

Creating Customer Value Through Strategic Marketing Planning: A Management Approach by Edwin J. Nijssen & Ruud T.

Its main subjects are Decision making, Management, Marketing and Sales & marketing management.

Book details

ISBN-13
9781441948700
ISBN-10
1441948708
Authors
Edwin J. Nijssen, Ruud T. Frambach
Publisher
Springer Verlag
Published
2010
Edition
1st ed. Softcover of orig. ed. 2001
Pages
160
Language
English
Condition
New
Subject
Customer Service & Experience

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