Postindustrial East Asian Cities
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Services Marketing
People, Technology, Strategy
by Jochen Wirtz, Christopher Lovelock
World Scientific Publishing Company · 2016
₹3,618
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About this book
Published by World Scientific Publishing Company in 2016, Services Marketing: People, Technology, Strategy by Jochen Wirtz & Christopher Lovelock runs to 783 pages.
Its main subjects are Marketing, Professions, Management and Service industries.
Book details
- ISBN-13
- 9781944659011
- ISBN-10
- 1944659013
- Authors
- Jochen Wirtz, Christopher Lovelock
- Publisher
- World Scientific Publishing Company
- Published
- 2016
- Edition
- Eighth edition.
- Pages
- 783
- Language
- English
- Condition
- New
- Subject
- Service industries
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