Multichannel Commerce

Name: Multichannel Commerce: A Consumer Perspective on the Integration of Physical and Electronic
Brand: Springer International Publishing AG
SKU: 9783319161143
Price: 4281.00 INR
Availability: InStock

A Consumer Perspective on the Integration of Physical and Electronic

by Manuel Trenz

Springer International Publishing AG · 2015 · Hardcover

₹4,281

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About this book

Multichannel Commerce: A Consumer Perspective on the Integration of Physical and Electronic is written by Manuel Trenz. This hardcover edition from Springer International Publishing AG (2015) has 153 pages.

Its main subjects are Consumer behavior, Communication, Electronic commerce and Marketing channels.