Verhaltenswirksame Bildmotive in Der Werbung

Name: Verhaltenswirksame Bildmotive in Der Werbung: theoretische Grundlagen, praktische Anwendung
Brand: Physica-Verlag
SKU: 9783790806144
Price: 4601.00 INR
Availability: InStock

theoretische Grundlagen, praktische Anwendung

by Gabriele S. Dieterle

Physica-Verlag · 1992

₹4,601

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About this book

Verhaltenswirksame Bildmotive in Der Werbung: theoretische Grundlagen, praktische Anwendung by Gabriele S.The book is part of the Konsum und Verhalten series.

Topics covered include Advertising, Imagery (Psychology), Motivation research (Marketing) and Psychological aspects. Places discussed include Germany.