Strategy from the Outside in

Name: Strategy from the Outside in: Profiting from Customer Value: A Newbery Honor Award Winner
Brand: McGraw-Hill
SKU: 9780071742290
Price: 2951.00 INR
Availability: InStock

Profiting from Customer Value: A Newbery Honor Award Winner

by George S. Day, Christine Moorman

McGraw-Hill · 2010

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About this book

Strategy from the Outside in: Profiting from Customer Value: A Newbery Honor Award Winner is written by George S. Day & Christine Moorman. This edition from McGraw-Hill (2010) has 312 pages.

Topics covered include Marketing, Management, Customer relations and Consumer satisfaction.