New Marketing Strategies
Ian Chaston
₹7,039
Boomer Marketing
Selling to a Recession Resistant Market
by Ian Chaston
Routledge · 2009
₹3,513
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About this book
Published by Routledge in 2009, Boomer Marketing: Selling to a Recession Resistant Market by Ian Chaston is available as a new copy.
The book deals with Middle-aged consumers, Target marketing, Market segmentation and Baby boom generation. Places discussed include United States.
Book details
- ISBN-13
- 9780203876398
- ISBN-10
- 0203876393
- Author
- Ian Chaston
- Publisher
- Routledge
- Published
- 2009
- Language
- English
- Condition
- New
- Subject
- Business, Finance & Economics
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