Knowledge-Based Marketing
Ian Chaston
₹22,104
Boomer Marketing
Selling to a Recession Resistant Market
by Ian Chaston
Routledge · 2009
₹5,113
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About this book
Boomer Marketing: Selling to a Recession Resistant Market is written by Ian Chaston. This edition from Routledge (2009) has 265 pages.
Its main subjects are Middle-aged consumers, Target marketing, Market segmentation and Baby boom generation. Places discussed include United States.
Book details
- ISBN-13
- 9780415489621
- ISBN-10
- 0415489628
- Author
- Ian Chaston
- Publisher
- Routledge
- Published
- 2009
- Edition
- 1
- Pages
- 265
- Language
- English
- Condition
- New
- Subject
- Business & Economics
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