
The New Rules of Marketing & PR
David Meerman Scott
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How to Use News Releases
John Wiley & Sons · 2007
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The New Rules of Marketing and PR: How to Use News Releases is written by David Meerman Scott. This edition is published by John Wiley & Sons (2007).
Topics covered include Business, Internet marketing and Public relations.
About the author: David Meerman Scott (born 1961).