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Cover of The New Rules of Marketing and PR

The New Rules of Marketing and PR

How to Use News Releases

by David Meerman Scott

John Wiley & Sons · 2007

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About this book

The New Rules of Marketing and PR: How to Use News Releases is written by David Meerman Scott. This edition is published by John Wiley & Sons (2007).

Topics covered include Business, Internet marketing and Public relations.

About the author: David Meerman Scott (born 1961).

Book details

ISBN-13
9780470113455
ISBN-10
0470113456
Author
David Meerman Scott
Publisher
John Wiley & Sons
Author dates
David Meerman Scott (born 1961)
Published
2007
Pages
304
Language
English
Condition
New
Subject
Public relations