
The New Rules of Sales and Service
David Meerman Scott
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How to Use Social Media
John Wiley & Sons · 2011
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The New Rules of Marketing & PR: How to Use Social Media is written by David Meerman Scott. This edition is published by John Wiley & Sons (2011). This is the 3rd edition.
The book deals with Public relations and Internet marketing.
About the author: David Meerman Scott (born 1961).