
The New Rules of Sales and Service
David Meerman Scott
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What Every Business Can Learn from the Most Iconic Band in History
by David Meerman Scott, Brian Halligan
Wiley · 2010
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Published by Wiley in 2010, Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History by David Meerman Scott & Brian Halligan runs to 192 pages.
Its main subjects are Social media, Marketing, Economic aspects and Grateful Dead (Musical group).
About the author: Brian Halligan (born 1967).