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How Tesco Continues to Win Customer Loyalty
by Terry Hunt
Kogan Page · 2003 · Hardcover
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Scoring Points: How Tesco Continues to Win Customer Loyalty is written by Terry Hunt. This hardcover edition from Kogan Page (2003) has 272 pages.
Topics covered include Customer loyalty programs, Case studies, Tesco (Firm) and Consumer satisfaction.
About the author: Tim Phillips (born 1967).