Handbook of Market Segmentation
Art Weinstein
₹2,510
Handbook of Market Segmentation
Strategic Targeting for Business and Technology Firms
Routledge · 2004 · Hardcover
₹15,185
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About this book
Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms is written by Art Weinstein.
The book deals with Sales & marketing, Marketing channels, Market segmentation and Psychographics.
Book details
- ISBN-13
- 9780789021564
- ISBN-10
- 0789021560
- Author
- Art Weinstein
- Publisher
- Routledge
- Published
- 2004
- Edition
- 3
- Binding
- Hardcover
- Pages
- 260
- Language
- English
- Condition
- New
- Subject
- Marketing & Sales
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