Customer-Centric Marketing Strategies

Name: Customer-Centric Marketing Strategies: Tools for Building Organizational Performance
Brand: Business Science Reference
SKU: 9781466625242
Price: 4754.00 INR
Availability: InStock

Tools for Building Organizational Performance

by Hans-Ruediger Kaufmann, Mohammad Fateh Ali Khan Panni

Business Science Reference

₹4,754

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From the publisher

As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer centric policies. Customer-Centric Marketing Strategies: Tools for Building Organizational Performance provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts.

Description supplied by the publisher.